知识付费平台课程吸引力影响因素全景洞察指标

描述

这套指标模板主要聚焦在知识付费平台课程吸引力影响因素全景洞察。

指标详情

  • Total Courses:Udemy研发类课程总数量
  • Difference of Total Courses:课程总数量差值
  • Difference Percentage of Total Courses:课程总数量差分
  • Weekly Moving Average of Total Courses:课程总数量周移动平均
  • MTD of Total Courses:课程总数量月累计
  • MOM of Total Courses:课程总数量月环比
  • Average Number of Lectures:课程章节平均数量
  • Paid Courses:付费课程数量
  • Free Courses:免费课程数量
  • Paid Courses Ratio:Paid Courses/Total Courses
  • Free Courses Ratio:Free Courses/Total Courses
  • Average Number of Subscribers:课程订阅人数均值
  • MOM of Average Number of Subscribers:课程订阅人数均值月环比
  • Max Number of Subscribers:课程订阅人数最大值
  • Total Courses of Big Subscribers:大于100000订阅的课程数量
  • MOM of Total Courses of Big Subscribers:大于100000订阅的课程数量的月环比
  • Total Courses of Small Subscribers:小于1000订阅的课程数量
  • MOM of Total Courses of Small Subscribers:小于1000订阅的课程数量的月环比
  • Courses Ratio of Big Subscribers:Total Courses of Big Subscribers/Total Courses
  • Courses Ratio of Small Subscribers:Total Courses of Small Subscribers/Total Courses
  • Average Number of Reviews:课程评论人数均值
  • MOM of Average Number of Reviews:课程评论人数均值月环比
  • Max Number of Reviews:课程评论人数最大值
  • Total Courses of Big Reviews:大于10000评论的课程数量
  • MOM of Total Courses of Big Reviews:大于10000评论的课程数量的月环比
  • Total Courses of Small Reviews:小于100评论的课程数量
  • MOM of Total Courses of Small Reviews:小于100评论的课程数量的月环比
  • Courses Ratio of Big Reviews:Total Courses of Big Reviews/Total Courses
  • Courses Ratio of Small Reviews:Total Courses of Small Reviews/Total Courses
  • Average Ratio of Reviews Per Subscribers:评论数比订阅数比例的均值
  • Average Rating:课程评分均值
  • Monthly Moving Average of Average Rating:课程评分均值的月移动平均
  • Average Discount Price:折后价格均值
  • Max Discount Price:最大折后价值
  • Average Discount:平均折扣
  • Max Discount:最大折扣

这套指标模板中使用的数据集来自 Kaggle,作者是 Jil Kothari,部分数据基于原数据集做了调整。

作者
Kyligence Zen